Since I can remember, I have marveled at – and been occasionally stunned by – the astonishingly broadscale rejections of sound science. Even after learning about psychological constructs such as belief perseverance (hanging on to one’s beliefs even when shown evidence to the contrary) and confirmation bias (formulating a conclusion that resonates with one’s personal biases, and then looking for supporting evidence), I don’t get it. Seriously. I really don’t get it. The emerge